Anyone who has had the misfortune of creating roadkill will immediately appreciate these clever print ads that communicate the fact that Volkswagen Bi-Xenon Lights are standard equipment on every Passat. The ads use animals dressed in reflective jackets to get the point across.
This exceptionally creative series of ads in this Volkswagen Bi-Xenon Lights promotion deliver impact in a way that is amusing, poignant and effective.
Implications - The ads were created by the advertising agency Mudra DDB Group in Mumbai, India. Photographer Tim Flach was the talented man who was able to capture the deer, hare and goat in their cute, reflective jackets. Can you imagine if you actually saw an animal on the street dressed up like that?
Stats for Illuminating Promotions
Trending: Older & Average
Research: 3,958 clicks in 291 w
Interest: 4 minutes
Concept: Volkswagen Bi-Xenon Lights
Related: 34 examples / 26 photos
Segment: Males, 12-55
Comparison Set: 12 similar articles, including: smelly billboards, hilariously informative ads, and cutting edge billboards.
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