Editora Insular, a Brazilian book publishing organization, uses these eye catching ads to entice people to read. The tagline reads, "Don’t be without a topic. Read books."
I certainly agree with their message. Reading certainly opens up your mind and gives you the opportunity to have much more to converse about with people than the status of the weather or Oscar photos. Online magazines like TrendHunter.com also make great reading and give you the opportunity to have hot topics to talk about all day. The ads were created by advertising agency DBS Multicriao, Florianopolis, Brazil with creative direction by Jaisson Pepes, Renato Bittencourt and Philippe Arruda.
Stats for Voiceless Messages
Trending: Older & Chilly
Research: 3,306 clicks in 375 w
Interest: 4 minutes
Concept: Voiceless Messages
Related: 33 examples / 25 photos
Segment: Neutral, 18-55
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