Growing an epic 'stache can be a reward in and of itself as the VML Movember 2013 ad campaign points out. But it also shows how much more meaningful it is when its growth runs in tangent with a charitable cause. Who cares if it overtakes a man's face when it can save lives one hair at a time.
Conceived and executed by VML team itself, the VML Movember 2013 ad campaign was art directed by Ethan Tedlock with photography by Matt Mooney. It shows men's faces completely covered by their impressive mustaches. Slogans such as "Ride the fine line between porn star and philanthropist" and "Anyone can wear a ribbon, few are dedicated enough to grow their own." Colorful and creative, it'll inspire a few chuckles.
Stats for Face-Covering Mustache Ads
Trending: Older & Warm
Research: 1,870 clicks in 127 w
Interest: 0.6 minutes
Concept: VML Movember 2013
Related: 47 examples / 36 photos
Segment: Males, 18-55+
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