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The Vizoo Magazine Bullying Campaign Sends an Important Message

By: Leslie Chen - Published: Jan 10, 2014 • References: blog.c10propaganda.br and adsoftheworld
These Vizoo Magazine Bullying ads remind everyone that words can hurt more than you may think.

Created by Camisa 10 advertising agency in Rio de Janeiro, Brazil, the two images feature a boy and a girl looking into a mirror at themselves. Instead of showing what the boy and girl actually look like, the ads reveal their mirrored selves - the distorted versions of themselves that they see based on their peers' bullying. Copywriter Victor Vicente finishes off the ads with the words "Be smart, you are not like that. Bullying. The worst part is when you start believing in it."

The ads are simple yet blunt, giving them the ability to reach a very large audience. Take a look at the Vizoo Magazine Bullying ads above.