Anti-Smoking Ad

By: Wilson Roberto - Published: Jun 29, 2006   Updated: Apr 14 2011 • References: & canneslions
The most remarkable winner (bronze) which was not shown before here is the outdoor campaign from the Cancer Patients Aid Association, CPAA. It's a anti-smoking message from India made by Everest Brand Solutions. It shows the ceiling with a image of a cemetery, placed in a smoking area. Very confrontational!

Implications - Marketers and ad agencies are continually using insightful visuals to convey a marketing message. This ad meant for public smoking areas places the viewer into a virtual coffin looking up at a funeral service; it's meant to shock viewers and make them think more closely about their smoking habits. Companies can take advantage of this opportunity by embracing conflict and confrontation in their ad campaigns. Stats for Visualize Your Grave Trending: Older & Warm
Research: 10,867 clicks in 517 w
Interest: 2.9 minutes
Concept: Visualize Your Grave
Related: 56 examples / 43 photos
Segment: Males, 18-35
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