From the Jersey Shore Cocaine Scandal to Gory Pinatas
It doesn't matter if it's celebrities, the rich, poor, young or old; drugs are everywhere, and that's exactly what these anti-drug campaigns set out to stop. From gory pinatas to anti-drug fashion, these campaigns are trying to make people more aware about the dangers of drugs.
Implications - Consumers often respond to macabre elements used in advertising because it unnerves them to see grotesque imagery in public areas. Though these sorts of campaigns garner consumer attention, it isn't always positive attention. Corporations looking to create effective ad campaigns may consider utilizing shocking imagery that does not involve disturbing graphics.