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Virus 'Stay Warm' Line Transform Java Grinds Into Athletic Gear

By: Matt Ho - Published: • References: virusintl & gizmag
When a little imagination is used, old coffee grinds can be reused in various ways, as is exemplified by the Virus 'Stay Warm' Line.

The Virus 'Stay Warm' Line is a collection of athletic gear made from coffee beans. To be more exact, the Californian company uses what they call Coffee Char or Coffee Charcoal. All the grinds are processed into a natural fiber that allows clothes to be made with ease.

So what are the benefits? The use of Coffee Char will actually trap heat close to the skin by providing a base layer fabric. It actually increases surface temperature by 10 degrees, so it's fairly well insulated. The material also has UV-shielding and anti-odor features. This is a really interesting concept that re-imagines coffee into something completely different. Stats for Repurposed Coffee Sportswear Trending: Older & Mild
Traction: 1,442 clicks in 142 w
Interest: 1.3 minutes
Concept: Virus Stay Warm Line
Related: 69 examples / 53 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: sleek soccer uniforms, high performance urban sportswear, and eco soccer jerseys.