bareMinerals' Virtual Villa is an Immersive Shopping Experience
Laura McQuarrie — March 2, 2021 — Fashion
References: bareminerals & cosmeticsbusiness
bareMinerals created a Virtual Villa that invites shoppers into a high-tech experience alongside clean beauty ambassador Hailey Bieber. The shoppable seaside setting gives virtual visitors the chance to click through the space to participate in interactive activities, browse the online store and make purchases from the D2C site.
The Virtual Villa kicks off the launch of the brand's liquid mineral foundation and concealer and within the rooms, guests will find discussions on products. There are also rooms that put a focus on sustainability with Scalamandre and DIY tutorials with Levi's.
Pre-pandemic, bareMinerals might have hosted an immersive pop-up experience, in-store beauty appointments or other kinds of events but this one offered a new way for the brand to expand its reach by connecting with consumers far and wide online.
The Virtual Villa kicks off the launch of the brand's liquid mineral foundation and concealer and within the rooms, guests will find discussions on products. There are also rooms that put a focus on sustainability with Scalamandre and DIY tutorials with Levi's.
Pre-pandemic, bareMinerals might have hosted an immersive pop-up experience, in-store beauty appointments or other kinds of events but this one offered a new way for the brand to expand its reach by connecting with consumers far and wide online.
Trend Themes
1. Virtual Beauty Boutiques - Creating virtual experiences and shoppable settings for beauty products to connect with consumers far and wide online.
2. Interactive Online Shopping - Enabling virtual visitors to browse the online store and make purchases through immersive activities and experiences.
3. Sustainable Product Focus - Creating rooms that focus on sustainability through discussions, tutorials, and curated products to engage conscious shoppers.
Industry Implications
1. Beauty - Innovating in the beauty industry by creating virtual experiences that allow for immersive discovery and shopping of new products.
2. Retail - Revitalizing retail through virtual experiences that create new avenues of engagement for consumers.
3. Fashion - Incorporating fashion collaborations, such as those with Levi's, into virtual immersive experiences, thereby making it more accessible to a wider audience.
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