Nike's Virtual Reality Video Lets Fans Feel 'The Neymar Jr. Effect'

By: Laura McQuarrie - Jul 29, 2015
References: nike & digitalbuzzblog
In order to celebrate the release of the new Hypervenom II shoe, Nike is making note of the occasion with one of the first interactive virtual reality videos on YouTube.

The film dives into the 'The Neymar Jr. Effect' and has fans step into the shoes of this Brazilian soccer superstar using Google Cardboard. The content uploaded to YouTube can be fully experienced in a 360-degree format using the YouTube app or the Chrome desktop browser.

There may be just one person on the planet who can describe what it's really like to be in the shoes of Neymar Jr., but this interactive virtual reality video gives sports fans a real taste of what it must like to hit the field running in a pair of Nike Hypervenom II runners.