Jim Beam's Virtual Reality Simulator Puts You in the Place of Whiskey

By: Laura McQuarrie - Jun 6, 2015
References: jimbeam & fortune
When used for the purposes of marketing, many virtual reality simulators are designed to transport consumers to places where they can experience things that they normally couldn't. This is the tactic Jim Beam is using to promote its new Devil's Cut bourbon—but rather than giving people a behind-the-scenes tour of a distillery, Jim Beam is putting people in the place of its product.

The virtual reality experience has consumers feel as though they are a splash of Jim Bean bourbon as it travels through the pipes of a still, racks, flaming barrels and finally, into a shot glass.

After the virtual experience is over, Jim Beam presents people with an actual whiskey shot, so that they have a far better understanding of how the product came to be sitting in front of them.