The Matsuya Department Store Now Offers a Virtual Fitting Service

By: Laura McQuarrie - Jul 22, 2015
References: matsuya & japantrends
As part of the celebrations for Ginza Yukata Week in Japan, the Matsuya department store in Ginza will be offering a unique virtual fitting service.

The arrival of summer in Japan means that many people choose to stay cool by sporting a casual summer kimono that's known as a yukata. With this in mind, Matsuya created a summer service that makes it possible to virtually try on one of these traditional garments in store.

The virtual fitting service will let consumers select from a series of designs and virtually see them projected on their onscreen likeness. Considering that this department store service has the potential to save so much time, this will be a huge part in making this type of traditional attire more appealing to young shoppers. As well as being of benefit to locals, it's also a novel way for tourists to immerse themselves in local fashion as well.