Brands Pivot to Virtual Platforms in Light of COVID-19
References: futurefestival
With the new standards that arose due to the COVID-19 pandemic this year, the entertainment industry found ways to strive through virtual capabilities. Many companies pivoted to re-create authentic experiences online for consumers due to the lack of in-person events.
Virtual platforms allowed for companies to exercise their creative boundaries and create engaging experiences that enhanced their mode of entertainment. Brands such as Fortnite leveraged their digital expertise by collaborating with neighboring partners such as Warners Bros to create in-game movie nights. Additionally, London Fashion Week is expanding its audience by shifting online as well, engaging visitors with interactive design and films.
To learn more about virtual entertainment and events, join us at this year's Future Festival World Summit Virtual from November 10 - 12th. Participate in three days of live inspiration, insight, and action. Get the first day of keynotes free. Click here to register.
Image Credit: Shutterstock
Virtual platforms allowed for companies to exercise their creative boundaries and create engaging experiences that enhanced their mode of entertainment. Brands such as Fortnite leveraged their digital expertise by collaborating with neighboring partners such as Warners Bros to create in-game movie nights. Additionally, London Fashion Week is expanding its audience by shifting online as well, engaging visitors with interactive design and films.
To learn more about virtual entertainment and events, join us at this year's Future Festival World Summit Virtual from November 10 - 12th. Participate in three days of live inspiration, insight, and action. Get the first day of keynotes free. Click here to register.
Image Credit: Shutterstock
Trend Themes
1. Virtual Events - COVID-19 has led to the rise of virtual events which presents opportunities for companies to create immersive experiences online.
2. Collaborative Entertainment - Collaborations between companies to create virtual experiences is a trend that's growing as seen in partnership between Fortnite and Warners Bros for in-game movie nights.
3. Interactive Design - The move by London Fashion Week to expand its audience by creating interactive designs and films presents a trend for virtual audiences participation.
Industry Implications
1. Gaming - Gaming companies can leverage their virtual expertise to create immersive experiences for virtual events as seen in partnership between Fortnite and Warners Bros for in-game movie nights.
2. Fashion - The shift by London Fashion Week to host an online event with interactive design and films presents opportunities for fashion brands to showcase products in a more immersive virtual experience.
3. Entertainment - The rise of virtual entertainment events presents opportunities for entertainment companies to leverage immersive experiences and technology to engage audiences beyond physical locations.
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