The Virgin Red App Rewards Users While Promoting Its Businesses
Jana Pijak — June 22, 2016 — Business
References: virgin & mobilemarketingmagazine
Available for both iOS and Android operating systems, the Virgin Red app follows a cross-industry business model and lets consumers earn rewards from various institutions that fall under its brand umbrella.
For example, users can earn exclusive offers when choosing to book trips with Virgin Holidays, Virgin Atlantic, Virgin Trains or when having a coffee at the brand's Caffe Nero locations. In addition to cross-promoting the various brands that fall under the Virgin umbrella, the Virgin Red app fosters stronger relationships between the company and its target audience -- a group that is rewarded for their loyalty rather than the amount of money they spend.
“We’ve developed fun ways to interact with and learn about our members, and we’re using that insight to give them value back through access to relevant offers and exclusive opportunities," said James Tipple, managing director of Virgin Red when describing this new venture.
For example, users can earn exclusive offers when choosing to book trips with Virgin Holidays, Virgin Atlantic, Virgin Trains or when having a coffee at the brand's Caffe Nero locations. In addition to cross-promoting the various brands that fall under the Virgin umbrella, the Virgin Red app fosters stronger relationships between the company and its target audience -- a group that is rewarded for their loyalty rather than the amount of money they spend.
“We’ve developed fun ways to interact with and learn about our members, and we’re using that insight to give them value back through access to relevant offers and exclusive opportunities," said James Tipple, managing director of Virgin Red when describing this new venture.
Trend Themes
1. Cross-industry Loyalty - Incorporating loyalty programs across multiple industries creates opportunities for broad customer engagement and increased brand exposure.
2. Mobile App Rewards - Connecting loyalty programs to a mobile app allows for seamless user experience and personalized offers, enhancing customer satisfaction and engagement.
3. Data-driven Insights - Utilizing data collected from loyalty programs enables companies to gain valuable customer insights for targeted marketing strategies and personalized experiences.
Industry Implications
1. Hospitality - The hospitality industry can implement cross-industry loyalty platforms to enhance customer loyalty, increase bookings, and promote multiple services within their brand portfolio.
2. Transportation - Cross-industry loyalty platforms can be leveraged by transportation companies to incentivize repeat customers, promote various transportation services, and gather valuable data for improved customer experiences.
3. Retail - By adopting cross-industry loyalty platforms, retailers can drive customer engagement, optimize customer retention, and create partnerships with related brands to expand their customer base.
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