While many brands and retailers clamor to get the biggest celebrity they can to endorse their product or service, the Virgin Mobile Australia Meet Doug Pitt ad campaign has decided to go in a different direction. Instead of going for an A-Lister, the company focused on one related by blood. In this case, the brother of Brad Pitt, the second most famous Pitt in the family.
A fun spoof of his normal life, the Virgin Mobile Australia Meet Doug Pitt ad campaign does make some exaggerations for a tongue-in-cheek result. Since he has never had the opportunity to be featured on the front page of a magazine or make big bucks with a celebrity endorsement, Virgin mobile "wants your help to make things a little fairer in the Pitt family," as written on YouTube.
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Concept: Virgin Mobile Australia Meet Doug Pitt
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Segment: Neutral, 12-55+
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