Superstar

Virgin Bingo Commercial Features a Bit of Naughtiness

By: Katherine Vong - Published: Jan 26, 2012 • References: virgingames and brandchannel
Mega brand Virgin has released a new commercial for its Virgin Bingo business unit that uses cheeky innuendos to appeal to consumers' naughtier sides.

Virgin Bingo, which is part of the Virgin Games division, awards players with cash prizes that can be worth thousands of pounds in progressive jackpots, says BrandChannel. The new commercial for Virgin Bingo promotes a new offer in which players can play with 35 pounds while depositing only 10 pounds.

Targeted at women living in the United Kingdom between the ages of 25 and 54, the ad shows a woman being taken on a tour of the Virgin Bingo factory, where beautiful women and shirtless men prance around while working. According to Simon Burridge, the CEO of Virgin Games, the new Virgin Bingo ad "has a flavor of Willy Wonka for adults about it. It has lots of energy, excitement and fun — just what consumers have come to expect from a Virgin advert."