The Virgin Active Campaign Gets People in Motion

By: Meghan Young - Published: Oct 8, 2011 • References: virginactive & ibelieveinadv
Health and exercise is on many active individuals' brains, and now the fine folks over at Virgin are jumping on the bandwagon with their Virgin Active ad campaign. Conceived and executed by Sydney-based ad agency Publicis Mojo, these series of posters marries the current obsession of fitness with the popularity of minimalist aesthetics.

Taking a page from current graphic designs, the Virgin Active ad campaign is simple, humorous and to the point. Coupled with the encouraging slogan, 'Praise at every phase,' Virgin Active advocates strong support as people endeavor to adopt healthier lifestyles.

In addition to maintaining Virgin's fun, life-loving attitude, the Virgin Active ad campaign will surely ignite other companies to help people in a similar fashion. Stats for Minimalist Workout Ads Trending: Older & Mild
Research: 4,457 clicks in 241 w
Interest: 3.7 minutes
Concept: Virgin Active
Related: 78 examples / 60 photos
Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: organically orchestrated campaigns, motorcycle safety illustrations, and unmanageable mane campaigns.