Plasticity Turns Discarded Umbrellas Into New Vinyl Bags
Laura McQuarrie — April 22, 2020 — Eco
References: plasticity.co.jp & soranews24
As useful as vinyl umbrellas are for offering protection from the rain, they tend to be inexpensive and easily broken, meaning that they quickly become useless—but a new brand called Plasticity is helping to turn a commonly wasted material into new vinyl bags. Plasticity disassembles old umbrellas, cleans them and folds them in a way that creates a material that resembles frosted glass. once stitched together, the bags take on an even more unique appearance that reminds of droplets of rain collecting on a window.
Plasticity offers a range of bag styles and sizes, including the tiny pochette and tote bag sizes for carrying a few more daily essentials in a creative way.
Image Credit: Plasticity
Plasticity offers a range of bag styles and sizes, including the tiny pochette and tote bag sizes for carrying a few more daily essentials in a creative way.
Image Credit: Plasticity
Trend Themes
1. Upcycling Discarded Materials - Plasticity's innovative upcycling approach to turn discarded umbrellas into new vinyl bags opens up opportunities for other brands to incorporate sustainable and creative solutions into their production processes.
2. Circular Economy Practices - By repurposing discarded umbrellas into new products, Plasticity is promoting circular economy principles that can inspire other businesses across industries to adopt sustainable and waste-reducing practices.
3. Eco-friendly Fashion - The trend towards eco-friendly fashion and sustainable product design is showcased through Plasticity's upcycled umbrella bags, highlighting an opportunity for brands to incorporate more environmentally conscious options into their product lines.
Industry Implications
1. Fashion - The fashion industry can benefit from Plasticity's upcycling approach by promoting sustainability in their products and production methods, creating new marketing opportunities and brand differentiation through innovative, eco-friendly designs.
2. Waste Management - Plasticity's umbrella bag production process highlights an opportunity for the waste management industry to consider creative solutions to reducing waste and promoting sustainable practices in their operations.
3. Consumer Goods - Plasticity's innovative design approach to upcycling discarded umbrellas into new vinyl bags can inspire consumer goods brands to incorporate more sustainable and creative solutions into their product lines, meeting consumer demand for products with low environmental impact.
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