Retro Hip Edit
The Vintage French 77 Collection by Puma

Inspiration always seems to come from retro memories of last few decades.  In this case, Puma has taken the memorable 1970’s to create a vintage collection with ultra-elegant pieces that are the perfect contrast between the sports clothes and the daily use wear. 

Guillermo Vilas, Udo Kier and Giacomo Agostini have been created as the new icons of the season in this collection.  The style of Vilas in the ‘77 when he was the star in Roland Garros was the inspiration for the collection where the white, fuchsia and green are the central colors. 

The advertising photos were taken in Montecarlo with a goal to re-invoke the lifestyle of the 1970’s in each photo, but reinvented those memories in the present time.  The three ambassadors of the firm have been portrayed enjoying the yachts, cruisers and the Monte Carlo streets accompanied by beauties Theodora Richards, Lizzie Jagger and Lydia Hearst.