This Provoca Bottle Design Concept Boasts Vivid and Floral Imagery

By: Jana Pijak - Apr 27, 2016
References: makersandallies & packagingoftheworld
This vino branding project by Makers & Allies draws visual inspiration from the great outdoors and transforms traditional wine bottle labels with floral and foliage-theme motifs.

Provoca's striking bottle labels are botanical in their look and feel and were created for client Granada Hotel and Bistro in San Luis Obispo. Though its aesthetic quality may remind one of serene summer days spent outdoors, Provoca's branding actually references a darker design theme that its creators looked to for inspiration.

The vino branding references carnivorous plants and is inspired by the idea of man controlling nature. Though humans often seek control over their natural surroundings, nature is often unpredictable and even a times dangerous. Referencing nature's raw beauty and unpredictability, these bottle labels will appeal to design lovers with a flair for drama and creative storytelling.