Because wine and art go hand-in-hand, Viñas de Narvaez Wine packaging is a successful branding strategy. The make of the gorgeous Argentinian alcohol has undergone an image overhaul that's resulted in its ornamental wrapping beautiful ink-infused paper. You get a creative rather than a conventional label here.
Designer Sebastian Vazquez presents five artistic cloaks with different abstract brush strokes and bright colors that are intended to visually reference the unique flavors present in each of the wine bottles. Inspiration came from the grapes themselves, pulling rich reds, purples and blues and accenting them with lush greens and an array of other stimulating hues. Viñas de Narvaez Wine packaging comprises all-encompassing papers that envelop the containers up to the neck. A tight band keeps them secure and emphasizes the elegant shape of the glass.
Expressionist Beverage Branding
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