Independent events have significantly less value without a narrative to tie them together, which is a point that this Vilnius Film Shorts campaign is attempting to prove though the visual condensing of the concept, demonstrated between two characters.
Orchestrated by the Fabrica advertising agency of Lithuania, the prints have viewers wondering how the two subjects came to meet. Either too much or too little is left to the imagination, suggesting perhaps that a mermaid simply walked up to a fisherman, and a soldier up to a bear. The observer wants to believe that there is more to the story.
But the two anticlimactic images act as a play on the topic of the Vilnius Film Shorts campaign. Promoting a festival dedicated to short films, the prints surely exaggerate the stunted scenarios in each movie submission.
Stats for Plot-Lacking Narrative Prints
Trending: Older & Chilly
Research: 4,729 clicks in 240 w
Interest: 4 minutes
Concept: Vilnius Film Shorts Campaign
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: age-exposing eyewear, bikini-clad corn campaigns, and crude alcohol advertising.
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