The genesis of Villanueva and Stone as a photography duo started when Joe Villanueva began helping Kate out with her fashion/photography/creativity blog Stone & Cloth by taking pictures with his iPhone. "The quality of the pictures became frustrating to us and after about a month, we decided to buy a professional camera to further the quality of the blog," Joe Villanueva said. "We then started taking turns shooting each other and it became an obsession."
Their obsession has led to the discovery of a series talent -- Villanueva and Stone are deft photographers, skilled at bringing out an organic sex appeal in their models without resorting to crass photography. The photographs in this Villanueva and Stone editorial 'Reborn' marries a 1940s Hollywood pin-up aesthetic with vintage cool. Their 19-year-old model Kayslee Collins, is an aspiring singer/songwriter and she displays an otherworldly talent for sensuality in this editorial. Do not be surprised if you start to hear and see more of her, she's a memorable face and a very capable model.
Implications - A company seeking to rapidly increase their brand awareness would be wise to invest in sexually charged advertising. By eschewing the conventions which handcuff traditional marketers, the company shows a commitment to thinking outside of the box. The ads will also draw attention from consumers, critic's of the ads sexual content, and a controversy hungry media. Three key components in raising brand awareness.