Has Victoria's Secret Reinvented the Bra or is it Just Hype?
Are these actually new? Or just hype?
Implications - Businesses can garner the attention of consumers by claiming to have developed a product that will render certain aspects of lifestyles easier and more comfortable. Companies that can provide an enhanced experience using the same product will appeal to a wide group of consumers. Between the standard or updated version of a commonly used object, consumers will more likely opt for that which is improved.