Giorgio Armani unveiled their new Victoria Beckham ad for Emporio Armani women's underwear for Autumn/Winter 2009/10, and it was major!
Victoria Beckham herself unveiled the 20-foot tall image on May 6th on the main floor of Macy's Herald Square.
Shot by Mert Alas & Marcus Piggott, the image shows Beckham with a sexy high ponytail and her trademark rocking body.
Implications - Despite the use of social media and web advertising, billboards remain common as a marketing strategy. The outdoors have always been the perfect place to place ads when people are out of their homes. Outdoor advertising remains effective when technology isn't involved due to its larger-than life nature. It's viewed by thousands of passersby and it's less annoying than commercials or pop-up ads on the web.
Stats for Humongous Underwear Ads
Trending: Older & Warm
Research: 29,203 clicks in 368 w
Interest: 4 minutes
Concept: Humongous Underwear Ads
Related: 75 examples / 58 photos
Segment: Females, 18-35
Comparison Set: 28 similar articles, including: scantily-clad celebrity spouses, curvier underwear models, and soccer players as strippers.
Humongous Underwear Ads
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