Superstar

Victor Cheese Wedge Packaging Masquerades as Mouse Food

By: Amelia Roblin - Published: • References: cargocollective and lovelypackage
For anyone comfortable with the idea of using a mousetrap to solve a rodent problem, Victor Cheese Wedge packaging and branding would surely bring this product the most consumer attention compared to its shelf mates at the hardware store. Consistent with the myth that mice love cheese, this concept seems to capture a foolproof plot for catching domestic pests.

Instead of taking the typical shape of a rectangle, the wooden base of each leghold is a triangle, referencing the letter V for Victor and a slice of Swiss cheese. The dots printed on each piece are repeated in the perforated cardboard of Victor Cheese Wedge packaging by Kyle Herbert, making an unpleasant purchase all the more appealing to the more reluctant consumer.