Prodigy

Stance Collaborated with Santigold to Create a Collection of Vibrant Socks

By: Janelle Savel - Published: • References: blackdiamondsports & complexmag
The Stance Socks company is iconic for its mix of vibrant socks, and now it has joined forces with the eccentric Santigold to create a line of lyric-inspired hosiery.

Stance collaborated with Santigold to bring cool feet a new line that pays homage to her distinctive tunes. ‘The Santigold Collection’ features three custom pairs inspired by her songs and her life experiences. The first pair is called Brooklyn Go Hard, which was named after Santigold and Jay Z’s catchy track with the same title. The Kilimanjaro sock is named after the mountain she climbed during her trip to Tanzania. The last pair in the collection is the Gold Link sock, which mixes color and gold to define the essence of Santigold; it was inspired by her love for gold and her belief that every outfit needs a little gilt to it.

Twenty percent of the proceeds from this collection will be donated to a non-profit organization that provides clean drinking water in developing nations. Stats for Hip Hop-Inspired Socks Trending: This Year & Average
Traction: 2,699 clicks in 39 w
Interest: 1.3 minutes
Concept: Vibrant Socks
Related: 60 examples / 46 photos
Segment: Females, 18-35
Comparison Set: 22 similar articles, including: $15,000 wool socks, deceptive see-through socks, and magical movie hosiery.