Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Music-Materializing Apps

The Vibetunes App Lets Deaf People Enjoy Music

— July 7, 2013 — Marketing
In a campaign for the Cartagena Music Festival, ad agency Y&R Columbia decided to help the hearing impaired feel music through the Vibetunes app. The app works to transform any song on your phone into its physical equivalent. Vibetunes makes your phone vibrate along with a song's frequencies so that you can experience the beats and intricacies of each song. As a result, those that are deaf can enjoy a tune without hearing it.

The Vibetunes app was inspired by the Cartagena Music Festival's philosophy that music is for everyone. In the spirit of inclusiveness, Y&R decided to spread music to the one group that is physically incapable enjoying it. By developing Vibetunes, the ad agency is helping the Cartagena Music Festival reach more people while giving back the enjoyment of music to some people.
Trend Themes
1. Inclusive Music Experiences - Developing apps like Vibetunes that allow the hearing impaired to feel and experience music opens up new possibilities for inclusive music experiences.
2. Physicalizing Digital Content - The development of apps like Vibetunes that can transform digital music into physical vibrations presents disruptive innovation opportunities for industries seeking to bridge the gap between digital and physical experiences.
3. Accessibility Technologies - The creation of Vibetunes highlights the potential for further advancements in accessibility technologies, creating opportunities for industries to develop products and services that cater to a wider range of individuals with different physical abilities.
Industry Implications
1. Advertising and Marketing - The concept and execution of the Vibetunes app by Y&R Columbia demonstrates the potential for disruptive innovation in the advertising and marketing industry, particularly in campaigns focused on inclusivity and accessibility.
2. Mobile App Development - The success of Vibetunes as an app designed to enhance music accessibility for the deaf highlights the untapped potential for disruptive innovation within the mobile app development industry, specifically in the creation of apps that address the needs of marginalized user groups.
3. Music and Entertainment - The Vibetunes app showcases an opportunity for disruptive innovation in the music and entertainment industry by exploring new ways to make music accessible and enjoyable for individuals who are deaf or hearing impaired.
4
Score
Popularity
Activity
Freshness