Veronika Scott Makes Makeshift Coats that Double as Shelters
Each homemade coat takes only $10 to create, which Veronika Scott maintains through donations. Check out the philanthropic fashion pieces in the gallery.
Implications - In an increasingly globalized 21st Century, the appeal of DIY companies/products is widespread. Products that are inexpensive, eco-friendly and practical have an advantage over companies that continue to produce the same products without an eye toward global issues. Corporations can appeal to "green" consumers by getting involved in eco initiatives like this one, trumpeting their corporate social responsibility through support and investments in social issues.Stats for Shelter Coats Trending: Older & Mild
Traction: 9,188 clicks in 207 w
Interest: 4 minutes Concept: Veronika Scott
Related: 65 examples / 50 photos
Segment: Females, 18-55 Comparison Set: 24 similar articles, including: sleeping bag princesses, slanted desert dwellings, and sleeping bag chairs.