You know that feeling when you're watching the clock, as though time could not go by any slower? You'll get the same anxious feeling watching the Verizon iPhone 4 Commercial, as the 30-second spot uses endless scenes of tick-tocking clocks. Check out this commercial for yourselves in the featured video.
Implications - Consumers are constantly seeking products that allow them to feel part of a larger group. Essentially what a business is providing is no longer a product, but really the service and sense of community that the product comes with. Any enterprise can flourish by stressing and marketing their brand as a inclusive community rather than the design aspects of any particular product.