iPhone Anticipation Ads
You know that feeling when you're watching the clock, as though time could not go by any slower? You'll get the same anxious feeling watching the Verizon iPhone 4 Commercial, as the 30-second spot uses endless scenes of tick-tocking clocks. Check out this commercial for yourselves in the featured video.
Implications - Consumers are constantly seeking products that allow them to feel part of a larger group. Essentially what a business is providing is no longer a product, but really the service and sense of community that the product comes with. Any enterprise can flourish by stressing and marketing their brand as a inclusive community rather than the design aspects of any particular product.