To help the many people who are just getting started with a plant-based diet or are simply looking to eat more vegetables, Dr. Praeger’s launched an online tool called the Veggie Tracker. The online and free-to-use tool acknowledges the fact that almost nine in 10 Americans don't eat enough vegetables and what's worse, they are unaware of it.
With Veggie Tracker, people are able to live a "veggie-ful life" by seeing how their eating habits measure up against the USDA’s recommendations of eating three cups of vegetables per day.
As a producer of plant-based convenience foods, Dr. Praeger’s offers plenty of recipe ideas, tips, inspiration and motivational rewards for using the Veggie Tracker. As well as being able to get daily reminders, those who sign up to the Veggie Tracker will also get access to a seven-day meal plan and a private Facebook group with advice from nutritionists.
Key Themes Behind This Trend
- Plant-based Diets
- Disruptive innovation opportunities include the development of new vegetable-focused food products and services.
- Online Diet Tracking
- Disruptive innovation opportunities include creating new digital tools and platforms for tracking and monitoring vegetable consumption.
- Health and Wellness
- Disruptive innovation opportunities include the creation of personalized nutrition plans and wellness programs focused on vegetable intake.
Where This Applies
- Food and Beverage
- Disruptive innovation opportunities include the development of innovative plant-based food products and meal delivery services.
- Technology
- Disruptive innovation opportunities include the creation of mobile apps and wearable devices for tracking vegetable consumption.
- Healthcare
- Disruptive innovation opportunities include integrating vegetable consumption tracking into electronic health records and healthcare apps.
