HUGO BOSS Created a High-Quality Sustainable Suit from Italian Linen
Laura McQuarrie — March 18, 2020 — Eco
Rather than creating a menswear suit out of wool, HUGO BOSS launched its first-ever vegan suit made from Italian linen. The Vegan slim-fit suit in Italian linen is free from any animal-based materials and is part of BOSS Menswear's commitment to sustainably creating and finishing products.
The businesswear piece boasts a streamlined fit and a woven micro pattern, plus details like kissing buttons on the cuff, notched lapels and chest pockets. Notably, the suit has been certified vegan and boasts a PETA-Approved Vegan logo. As more consumers become interested in cruelty-free and sustainable fashion whether for ethical or environmental reasons, brands are reimagining wardrobe staples with different materials that have less of an impact.
Image Credit: HUGO BOSS
The businesswear piece boasts a streamlined fit and a woven micro pattern, plus details like kissing buttons on the cuff, notched lapels and chest pockets. Notably, the suit has been certified vegan and boasts a PETA-Approved Vegan logo. As more consumers become interested in cruelty-free and sustainable fashion whether for ethical or environmental reasons, brands are reimagining wardrobe staples with different materials that have less of an impact.
Image Credit: HUGO BOSS
Trend Themes
1. Cruelty-free Fashion - Brands are exploring alternative materials to create cruelty-free fashion, opening up opportunities for innovative vegan products.
2. Sustainable Menswear - The rise of sustainable fashion is driving the development of eco-friendly menswear, allowing for the creation of high-quality, sustainable suits like HUGO BOSS' vegan linen suit.
3. Certified Vegan Products - The certification of vegan products, such as HUGO BOSS' suit, establishes trust and transparency for consumers seeking animal-free alternatives in their clothing choices.
Industry Implications
1. Fashion/apparel - The fashion and apparel industry can leverage the growing demand for cruelty-free and sustainable fashion by incorporating alternative materials and production methods.
2. Textiles - The textile industry has an opportunity to innovate by developing new fabric options that are vegan-friendly and environmentally sustainable, meeting the demand for conscious menswear.
3. Certification and Labeling - The certification and labeling industry can play a role in verifying the vegan status of products, providing consumers with reliable information and ensuring transparency.
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