Drunk Elephant Released a Powerful Skincare Formula for the Body
Cult-favorite skincare brand Drunk Elephant recently debuted a vegan body lotion that is powered by a slew of nourishing ingredient blends to ensure healthier and more balanced skin. The supercharged formulation includes Marula and Shea Butters, as well as a special Fice-Ceramide Blend of AP, NP, EOP, NS, and EOS. The new offering is called the Sili™ Body Lotion.
Pure and highly concentrated, the Marula Butter is rich in antioxidant polyphenols, lipids, and fatty acids. When applied to the skin, this translates into better-moisturized skin with enhanced barrier protection. The Shea Butter—one of the most popular and widely used ingredients in the skincare industry—supercharges the effects of Marula Butter. Finally, Drunk Elephant's Five-Ceramide Blend is derived entirely from plants. This infusion into the vegan body lotion complements and supports the skin's natural elasticity, protects against water loss, and works toward better-balanced skin.
Image Credit: Drunk Elephant
Pure and highly concentrated, the Marula Butter is rich in antioxidant polyphenols, lipids, and fatty acids. When applied to the skin, this translates into better-moisturized skin with enhanced barrier protection. The Shea Butter—one of the most popular and widely used ingredients in the skincare industry—supercharges the effects of Marula Butter. Finally, Drunk Elephant's Five-Ceramide Blend is derived entirely from plants. This infusion into the vegan body lotion complements and supports the skin's natural elasticity, protects against water loss, and works toward better-balanced skin.
Image Credit: Drunk Elephant
Trend Themes
1. Restorative Vegan Body Lotions - The rising popularity of vegan ingredients in skincare and body care products offers disruptive innovation opportunities for companies to introduce more nourishing and eco-friendly formulas.
2. Nourishing Ingredient Blends - The trend towards highly concentrated and natural ingredient blends in the skincare industry presents disruptive innovation opportunities for companies seeking to deliver more effective and sustainable products.
3. Eco-friendly Skincare - The increasing demand for eco-friendly skincare products presents disruptive innovation opportunities for companies to offer effective and sustainable solutions that cater to consumer preferences for healthier and more sustainable lifestyles.
Industry Implications
1. Skincare - The skincare industry has an opportunity to introduce more vegan and natural ingredient products with restorative qualities that appeal to consumers seeking healthier and more sustainable products.
2. Body Care - The body care industry has an opportunity to introduce more highly concentrated and eco-friendly products that appeal to consumers who are looking for nourishing and effective solutions for their skin.
3. Natural Ingredients - The trend for using natural ingredients in the skincare industry presents an opportunity for companies to deliver more effective, eco-friendly, and sustainable products that cater to the preferences of an increasingly health-conscious consumer base.
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