The G2 Grey Vega iPad commercial demonstrates how magazines and the print industry in general is becoming a dying business. To publicize Vega magazine being accessible online, the commercial predicts how children will interact with magazines in the future.
The child sits in the middle of a living room floor trying to enlarge a magazine photo with a spread of the fingers. However, no matter how hard the child tries, the picture will not enlarge and nothing happens when touching the various pictures on the page. Although morbid, the G2 Grey Vega iPad commercial is very telling about what the future has in store for the world of print. Soon, iPads, laptops and Kindles will take over as the new medium of print, and tangible magazines will be left as a fading business.
Stats for Morbid Magazine Ads
Trending: Older & Mild
Research: 489 clicks in 254 w
Interest: > 3 minutes
Concept: Vega IPad
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
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