Vedante is a certified B Corporation that brings attention to the need for safety precautions, especially in rural areas. The company also offers reflective dog accessories such as collars and leashes. The overall goal is to meld the fashion industry with reflective and high visible clothing so as to impact both industries in the goal of reducing nighttime visibility accidents whether those accidents happen to cyclists, pets or pedestrians.
"There are no current US legal entities which empower mission/profit based companies," write Vedante on the B Corporation community directory page. "We are a member to encourage and support legislation of a "B Corporation", to certify Vedante's social and profit based mission and to collaborate with other companies who are B Corporations."
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