Vans Skate Game

By: Jean Christophe Gé - Published: Feb 29, 2008 • References: ataricoolkids.blogspot
I am working in a the marketing department of a media company in Paris, France. Recently we were sitting in circle and discussing new advertising formats. One of the most interesting is a skate game made by Vans that you play with your fingers on an iPhone.

Fact #1 : this game is fun.

Fact #2 I looked down and noticed that :
- 4 of us wore leather shoes of various shapes from brown to black
- 2 full time employees in their 30's wore Converse
- 2 young trainees wore Vans

So, in a battle of the shoes, who wins, Vans or Converse? Hint : Vans will get at least as hot as Converse. Stats for Marketing With the iPhone Trending: Older & Average
Research: 5,199 clicks in 429 w
Interest: 4 minutes
Concept: Marketing With The IPhone
Related: 46 examples / 35 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: marshmallow-topped pizzas, balance-enhancing insoles, and superhero waffle makers.