I am working in a the marketing department of a media company in Paris, France. Recently we were sitting in circle and discussing new advertising formats. One of the most interesting is a skate game made by Vans that you play with your fingers on an iPhone.
Fact #1 : this game is fun.
Fact #2 I looked down and noticed that :
- 4 of us wore leather shoes of various shapes from brown to black
- 2 full time employees in their 30's wore Converse
- 2 young trainees wore Vans
So, in a battle of the shoes, who wins, Vans or Converse? Hint : Vans will get at least as hot as Converse.
Marketing With the iPhone
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