Vans Launches a New Campaign for its OTW Line
Kanesa David — February 23, 2024 — Marketing
References: vans & theindustry.fashion
Vans has unveiled its inaugural products and accompanying campaign for its latest top-tier line, OTW by Vans. Initially introduced as a new category in June 2023, Vans has diligently worked to bring OTW (Off the Wall) to fruition.
For its inaugural season campaign, OTW by Vans has assembled a diverse lineup of ambassadors, including New York-based model, skateboarder, and artist Efron Danzig, singer/songwriter, rapper, and record producer Eyedress, Scottish singer/songwriter and TikTok sensation Nati, British music producer and DJ Vegyn, and esteemed Vans skateboarding team member Rowan Zorilla. This campaign celebrates the rich tapestry of individuals who embody the brand's spirit across various creative disciplines.
"OTW by Vans is a frontier for progression, experiences and collaboration. The skateboarding mindset is core to Vans, and OTW enriches that spirit through a distinct perspective to propel culture forward," said Ian Ginoza, VP of Creative Direction for OTW by Vans.
Image Credit: Vans
For its inaugural season campaign, OTW by Vans has assembled a diverse lineup of ambassadors, including New York-based model, skateboarder, and artist Efron Danzig, singer/songwriter, rapper, and record producer Eyedress, Scottish singer/songwriter and TikTok sensation Nati, British music producer and DJ Vegyn, and esteemed Vans skateboarding team member Rowan Zorilla. This campaign celebrates the rich tapestry of individuals who embody the brand's spirit across various creative disciplines.
"OTW by Vans is a frontier for progression, experiences and collaboration. The skateboarding mindset is core to Vans, and OTW enriches that spirit through a distinct perspective to propel culture forward," said Ian Ginoza, VP of Creative Direction for OTW by Vans.
Image Credit: Vans
Trend Themes
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Industry Implications
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