The Vanity Fair Modern Coverage Collection Campaign is Quirkily Sensual

By: Meghan Young - Published: Apr 27, 2012 • References: richards & ibelieveinadv
The Vanity Fair Modern Coverage Collection ad campaign will have people crying out 'Extra! Extra!' before they know it. A newsworthy campaign for an equally newsworthy lingerie line, it plays on the collection's dual-meaning title. When paired with the images in the ad campaign, 'Modern Coverage' will have people thinking about social media and news websites. As soon as the viewer discovers it is referring to bras and underwear, it is immediately associated with lifted breasts and more.

Created by The Richards Group, an ad agency based in Dallas, United States the Vanity Fair Modern Coverage Collection ad campaign specifically showcases the latest bra design, which features a sweetheart neckline, 4-way stretch material and side support. A classic Vanity Fair fit, this bra will make a great addition to women's wardrobes everywhere. Stats for Newsworthy Lingerie Ads Trending: Older & Warm
Research: 6,682 clicks in 208 w
Interest: 1.9 minutes
Concept: Vanity Fair Modern Coverage Collection
Related: 38 examples / 29 photos
Segment: Females, 18-55
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