Superstar

The Vanish Power Stain Remover Campaign Keeps Designer Clothes Fresh

By: Meghan Young - Published: Sep 4, 2012 • References: escolacuca and ibelieveinadv
It is easy for designer clothing to lose their identity over time as they become more and more worn, but the Vanish Power Stain Remover ad campaign ensures one way to keep them as fresh as possible. Instead of describing the blue Tommy Hilfiger shirt as the Campbell Soup one or the Calvin Klein jeans as the ketchup pants, people will be able to continue to focus on the brand and nothing more.

The Vanish Power Stain Remover ad campaign was conceived and executed by the advertising school Escola Cuca based in São Paulo, Brazil. Art directed by Felipe Racca with copy writing by Leo Razera, the print ads are clever and simple, getting the message across in a way that is both straightforward and creative.