The Vancouver Police Department Campaign Focuses on Stupid Combinations

By: Meghan Young - Published: Sep 27, 2013 • References: ddbcanada & ibelieveinadv
As ludicrous as some of the scenarios seem in the Vancouver Police Department campaign, it is even more ludicrous to assume that they are impossible. Although it takes a hilarious approach, some people don't think before they do something and that can lead to some 'Stupid Combinations,' as the ad campaign's tag line states.

The Vancouver Police Department campaign was conceived and executed by the DDB ad agency based in Vancouver, Canada. Taking the form of posters and postcards, the campaign will be distributed to high schools as a safety reminder. It also encourages students to share other stupid combinations through social channels tagged with #stupidcombos, thus appealing to their social networks for more visibility and reach.

The Vancouver Police Department campaign was art directed by Daryl Gardiner and Jake Gauthier. Stats for Hilarious Safety Ads Trending: Older & Average
Research: 2,311 clicks in 138 w
Interest: 1.2 minutes
Concept: Vancouver Police Department Campaign
Related: 43 examples / 33 photos
Segment: Neutral, 12-35
Comparison Set: 16 similar articles, including: kindergarden fashionista ads, cigarette-like search engines, and suave countryside campaigns.