The LG Korea Ad Shows Just How Powerful the Brand's Vacuum Suction Is

By: Riley von Niessen - Jun 2, 2016
References: lg & designtaxi
This commercial released by LG South Korea shows the extreme capabilities of the 'Cord Zero's' vacuum suction and the freedom granted by its cordless design. The ad employs American professional rock climber Sierra Blair-Coyle to scale up a 33-storey skyscraper using vacuum suction power.

Using two Cord Zero vacuums, which have suction cups in place of their regular cleaning nozzles, Sierra Blair-Coyle climbs the building in just 40 minutes. Other commercials for the same product show a child unwrapping the Cord Zero at a birthday party, which follows them using the vacuum to move around toys, pick up food and even take it onto the lawn to suck up fallen leaves. With both spots, LG looks to illustrate the product's ability to clean anywhere, as it exempts bothersome cords and has a strong and durable motor.