Matthew Richardson Claims V&A Illustration Award 2010
Sponsored by the Enid Linder Foundation, the V&A Illustration Awards are part of the London Design Festival. The annual awards highlight the best book and editorial illustrations published in the UK over the previous year.
Implications - One of the most effective ways a company can ensure strong brand interaction is by featuring marketing campaigns that request a contribution from consumers. Whether it is pictures, ideas, or phrases, by including consumers in the product development/marketing process, the company shows that it is committed to its consumer base and implicitly trusts that they know best.