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Matthew Richardson Claims V&A Illustration Award 2010

By: Katie Cordrey - Published: Oct 3, 2010   Updated: Aug 2 2011 • References: vam.ac.uk and designcrave
The 2010 Editorial Award Winner in the V&A Illustration Awards event was Matthew Richardson with a collage to illustrate "Phantom Space Storms" in the New Scientist Magazine. (It is image 1 in the slideshow for this article.)

Sponsored by the Enid Linder Foundation, the V&A Illustration Awards are part of the London Design Festival. The annual awards highlight the best book and editorial illustrations published in the UK over the previous year.

Implications - One of the most effective ways a company can ensure strong brand interaction is by featuring marketing campaigns that request a contribution from consumers. Whether it is pictures, ideas, or phrases, by including consumers in the product development/marketing process, the company shows that it is committed to its consumer base and implicitly trusts that they know best.