Many people can look at these awkward Utopolis Cinemas 'Reality Sucks' print ads and recognize their familiar mocking of famous movies like Free Willy and Titanic. These two clever circulars were created by the advertising agency Duval Guillaume in Belgium.
From a woman getting pecked by a bird to a whale consuming a man, these hilarious Utopolis Cinemas Reality Sucks print ads are a must-see for those with an appreciation of famous cinema.
Implications - Referencing popular mass culture phenomena can be a highly creative and effective way for businesses to tap into consumers' desire for familiarity. These quirky print ads are an excellent example of how a business can play up an awkward scenario to get their product message across while giving consumers a good chuckle.
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