What's even more impressive about Uten's packaging is that they encourage consumers to re-use their jars and other goods to house their own delectable creations. Delicious food and environmentally friendly? Sign me up pronto!
Implications - Consumers gravitate toward products with simplistic packaging because it invokes a relaxing feeling from consumers. It requires little cognitive thought to engage with so consumers naturally remain calmer. Corporations may consider simplifying their current product packaging in order to entice consumers into buying their wares more regularly.