Superstar

Urbino Packaging Embodies the Formal Regularity of its Contents

By: Amelia Roblin - Published: • References: cristinarotundo and lovelypackage
This delightful vertical garden assembles with such modular simplicity that Urbino packaging just had to embrace the same formal quality.

Designer Cristina Rotundo stuck to a base of brown cardboard boxes and applied off-centered white labels with beveled corners, much like the frame of the flowerpot backing. The two larger crates accommodate the four-bracket mounts along with a selection of assorted planters, while the smaller parcels hold individual jardinieres.

It seems that Rotundo may also have had a hand in the logo as well, which has a charming roundness that's reflected in the greenery system itself. Besides the stickers stuck to each carton, the brand emblem is printed directly on the Urbino packaging in such a way that it rounds the corner and can connect to complete an adjacent case.