Urbino Packaging Embodies the Formal Regularity of its Contents
This delightful vertical garden assembles with such modular simplicity that Urbino packaging just had to embrace the same formal quality.
Designer Cristina Rotundo stuck to a base of brown cardboard boxes and applied off-centered white labels with beveled corners, much like the frame of the flowerpot backing. The two larger crates accommodate the four-bracket mounts along with a selection of assorted planters, while the smaller parcels hold individual jardinieres.
It seems that Rotundo may also have had a hand in the logo as well, which has a charming roundness that's reflected in the greenery system itself. Besides the stickers stuck to each carton, the brand emblem is printed directly on the Urbino packaging in such a way that it rounds the corner and can connect to complete an adjacent case.
Designer Cristina Rotundo stuck to a base of brown cardboard boxes and applied off-centered white labels with beveled corners, much like the frame of the flowerpot backing. The two larger crates accommodate the four-bracket mounts along with a selection of assorted planters, while the smaller parcels hold individual jardinieres.
It seems that Rotundo may also have had a hand in the logo as well, which has a charming roundness that's reflected in the greenery system itself. Besides the stickers stuck to each carton, the brand emblem is printed directly on the Urbino packaging in such a way that it rounds the corner and can connect to complete an adjacent case.
