This Upside Down Wine Label Reveals a Fun Optical Illusion

By: Laura McQuarrie - Nov 3, 2014
References: estudiodorian & packagingoftheworld
This creative upside down wine bottle label features an optical illusion that make it so that you can look at the image of the man on it either way.

Laltre is the youngest wine from the Lagravera winery and this wine packaging design by the Dorian creative agency blends the tradition of fine wine with a fun and youthful spirit. Right side up, the bottle depicts a man wearing a scarf. The other way around, the wine bottle label shows a man with a knit turban and a beard, which becomes more evident once the wine is in the process of being poured, or better yet, when the contents of wine bottle has been emptied out from drinking it all.