"There's a Better Way to Make a Career." At least that's the claim on this giant ad outside a commuter entrance in Germany. The brilliance of the campaign is that you have to walk 'up the boss's ass' in order to get proceed with your morning commute...
The ad is probably more effective than the forms of assvertising that we've seen in the past.
Implications - Assvertising has been interpreted as the best mix of sexuality and humor. Businesses that utilize this particular form of advertising will discover that putting a humorous spin on sexuality, while appealing to common consumer complaints -- like this walk up your bosses ass advertising doe -- can be a lighthearted way to approach consumers.
Up Your Boss's Assvertising
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