The #4Good Campaign Lets Mobile Users Gift Their Unused Data to Charities

By: Alyson Wyers - Published: Jul 26, 2014 • References: starhub & springwise
An innovative charitable initiative by Singapore-based mobile operator StarHub allows users to donate their unused data to good causes. The #4Good campaign lets people gift their leftover data at the end of the month to social good projects that use technology in their work to connect people.

Using their smartphone devices, StarHub's Mobile Postpaid customers can opt into the service. If they agree, any calls and unused data from SMS and 4G at the end of the billing cycle will be made note of. The equivalent amount is then donated to the accounts of charities like the Asian Women's Welfare Association and Singapore Association of the Visually Handicapped for free. That way these organizations can provide people in need with more opportunities to stay in touch with their loved ones. Stats for Data-Donating Initatives Trending: Older & Average
Research: 822 clicks in 95 w
Interest: > 3 minutes
Concept: Unused Data
Related: 70 examples / 54 photos
Segment: Neutral, 12-35
Comparison Set: 26 similar articles, including: charitable donation boxes, eco-conscious cone campaigns, and waste-powered supermarkets.