The United Colors of Benetton Spring 2013 ad campaign is full of color, which is appropriate for the upcoming season. Bright and happy, the images are just what those residing in the Northern Hemisphere need to see. The world may seem dark and dreary, but before they know it the stores will be chock full of vibrant options that will cheer up any wardrobe.
Creative directed by Macs Iotti, the United Colors of Benetton Spring 2013 ad campaign stars an equally cheerful cast: models Alek Wek, Charlotte Free, Lea T., Elettra Wiedemann, Hanaa Ben Abdesslem and Kiera Chaplin. Each one was outfitted in a single hue by stylist Sissy Vian. It is nice to note the multiculturalism in the campaign.
Stats for Vibrantly Happy Fashion Ads
Trending: Older & Buzzing
Research: 15,508 clicks in 170 w
Interest: 3.3 minutes
Concept: United Colors Of Benetton Spring 2013
Related: 64 examples / 49 photos
Segment: Females, 18-55
Comparison Set: 23 similar articles, including: quirky designer posters, 70s-era editorials, and stick figure portrait ads.
Quirky Designer Posters
Stick Figure Portrait Ads
Cinematic Urban Fashion Ads
Crisp Vibrant Fashion Ads