During Pride Week in Sweden, 7-Eleven Turned into a Unique Wedding Venue

By: Laura McQuarrie - Aug 21, 2014
References: creativity-online & psfk
During Stockholm's Gay Pride Festival, 7-Eleven opened its arms and transformed its convenience stores into a unique wedding venue for same-sex couples.

Although Sweden was one of the first countries to make gay marriage legal in 2009, and this event only took place just recently, this is a huge and positive gesture to come from 7-Eleven. People of all religions were welcomed to the pop-up chapel, coinciding with the clever phrase used to promote 7-Eleven for this event, "Open for all." After taking part in a ceremony, the best part was that famished newlyweds could get something to quench their thirst and fill their stomachs right afterwards, which makes these weddings truly convenient and much less of a hassle than a traditional wedding ceremony.