Uniforms for the Dedicated's Playful Campaign

By: Christina Butty - Published: Jul 17, 2009   Updated: Jun 22 2011 • References: uniformsforthededicated and hypebeast
Originating as a traveling snowboard collective in 2001, the Scandinavian fashion brand Uniforms for the Dedicated is one to look out for.

Serving as a platform for musicians, illustrators, artists and designers, Uniforms for the Dedicated invites others to collaborate and contribute their innovations.

If these ads for their Fall/Winter 2009/2010 line are any indication of what this collective does, they are certainly playful and fun.

Implications - With urban society so saturated with advertisements, it's important for companies to create memorable marketing campaigns to get their name noticed. Advertisements with surreal or shocking qualities will appeal to consumers for their atypical designs. Companies should consider utilizing these strategies to make themselves known to their target markets.